Web development is a difficult process. There are several factors to consider in each project, from customer experience to performance, especially for eCommerce development. While developing a business website is a large-scale, complicated process, eCommerce development brings unique problems. For example, as consumers will visit the site to discover and buy things, programmers will want to make the procedure as simple as possible.
Moreover, in addition to usability concerns, there are a few additional features of an eCommerce website that programmers should keep in mind throughout the development process:
Mobile device usage to view websites continues to expand, and eCommerce transactions account for a significant amount of this traffic. Indeed, studies indicate In the previous six months, 79 percent of smartphone users have completed an online transaction using their device. This implies that optimizing your eCommerce website for mobile is critical, ensuring that consumers have the greatest experience possible regardless of the device they use to access your site.
Businesses using eCommerce websites will often need users to register an account to make a purchase. This enables follow-up communication that stimulates future transactions and records consumers’ demographic information for sales analysis. Nevertheless, it’s essential to understand that not everyone wants to set up an account in order to acquire a product. While repeat consumers would wish to register and take advantage of account features such as preserving their information for future transactions and getting notice about forthcoming deals, it’s still smart to provide a one-time order option.
According to statistics, 30% of customers to eCommerce websites use search to locate the items they’re searching for; thus, it’s critical that the search option be accessible and simple to use. Additionally, it’s a good idea to use features such as autocomplete to assist customers in discovering popular goods or things relevant to their queries.
Another important method for assisting consumers in locating items is faceted search. This capability enables users to refine their search by category, size, price range, and manufacturer, among other criteria. Providing this capability empowers users to locate what they’re searching for by allowing them to narrow their searches to precisely what they’re looking for.
All eCommerce websites should have SSL to protect sensitive data. This is notably important for credit card and transaction information and other types of consumer data like their address, number, and email address.
Customers anticipate that their personal data will stay safe when they make an online transaction; thus, implementing SSL is not just a nice idea; it is vitally necessary for establishing confidence among your consumers that their information will remain private. Additionally, every firm that takes credit card payments must adhere to PCI compliance.
If the website is slow, you risk losing clients. According to statistics, 40% of consumers will quit a website that takes longer than three seconds to load. This is particularly true for mobile visitors, who often multitask while accessing websites and are much more likely to leave if a site is excessively sluggish.
To avoid losing consumers due to poor load times, you’ll want to ensure that your site is optimized for speed.
Considering these features of an eCommerce site during the creation can assist you in creating the greatest experience possible for your clients. Nonetheless, there are a bunch of other aspects to consider. You’ll want to prepare for Search Engine Optimization (SEO) and the organization of your product data and evaluate how to tailor your content to various audiences and a variety of other factors. This surely may seem like a lot; but don’t fret, One Dgtal, your trusted ecommerce web development agency has got your back.
We offer the best ecommerce website development services in the UK that is sure to help you build a platform that is able to double your revenue! So, contact our team of experts to get started today!